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CRM
CRM

Know Your Customers
Better than Ever

Improve your understanding of customers to make sales and after-sales activities more personal and responsive with a centralized dealership CRM platform built for automotive teams.

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Digital Retail

Grow Closer to Your Customers

Enhance your dealership's operational efficiency with one platform that seamlessly manages sales, service, parts, and support through an integrated automotive CRM software environment.
Digital Retail

One Platform for All Operations

Increase satisfaction and loyalty by engaging customers through tailored communications and timely follow-ups, supported by a structured CRM for car dealerships designed to keep teams aligned.

Digital Retail

Maximise Customer Retention

Increase customer satisfaction and loyalty by engaging customers through tailored communications and timely follow-ups supported by a structured crm for car dealership teams.

Digital Retail

Personalised Customer Experience

Make every interaction meaningful by personalising each touchpoint, from marketing to service delivery, using a unified dealer customer management system with a complete customer view.

Sales

Prevent Lead Leakage and Focus on Leads that Matter Most

Digital Retail

Capture all Your Leads in One Place

Access leads from websites, emails, social media, and calls in a single view. Manage them with no duplication using a centralized dealership CRM platform built for high-volume automotive lead management.

Digital Retail

Qualify Your Leads Better with AI

Identify the best opportunities with AI-driven lead scoring. Analyse customer behaviour and activities for accurate, faster qualification.

Aftersales

Unify all your after-sales operations to deliver the best ownership experience

Digital Retail

Service

Coordinate service schedules, manage requests, assign tasks, and keep customers updated on service status using automotive CRM workflows.

Digital Retail

Parts

Manage parts requests from B2B and retail customers. Consolidate leads from onboarding requests, abandoned carts, and quotations in one place through your CRM for car dealerships.

Customer 360

Gather Valuable Customer
Insights at Every Touchpoint

A complete picture of your customer drives better decisions, from how you market to them to how you serve them. Oorjit's dealer customer management system consolidates every data point into a single, actionable customer profile.

Digital Retail
Digital Retail

Sales & Service Records

Maintain a comprehensive, timestamped history of every customer interaction, vehicle purchases, service bookings, payments, trade-ins, and more, within your dealership CRM. Nothing falls through the cracks, and every team member is always up to date.

Digital Retail

Activity Logs

See all customer activities on a simple timeline. This makes it easy to review past interactions and stay organized.

Digital Retail

Behaviour Patterns

Capture customer data from each interaction to gain insights into preferences and engagement trends across your automotive CRM software.

Automation

Free Your Team From Repetitive, Manual Tasks with Intelligent Automation

Your team's time is best spent with customers, not buried in admin. Oorjit's workflow automation handles the routine work so your salespeople and service advisors can focus on what drives revenue and loyalty.

Digital Retail

Automate your sales and service routine

Build automated workflows for the tasks that consume your team's day: sending follow-up emails, scheduling service reminders, updating deal stages, logging activities, and triggering next steps based on customer actions. With Oorjit's automotive lead management software, every lead and customer moves through a structured journey automatically.

Digital Retail

Reduce delays with real-time alerts and approvals

Keep deals and service requests moving with instant notifications for internal approvals, pending tasks, and escalations. Real-time alerts within your dealership CRM platform ensure nothing stalls due to missed communication or slow sign-off processes.

Real-time Communication

Follow Up With Your Leads Through Real-Time Chat

Digital Retail
Connect with customers directly from your CRM using Chat 360, via WhatsApp, email, and web chat, for faster responses and quicker deal closures within your best CRM for auto dealerships.
Learn more about our Communication 360

Reports and Analytics

Analyze your data for actionable insights

Digital Retail
Bring together CRM data from leads, customer activities, sales, and service to gain a clear view of dealership performance. Spot trends and make better decisions, faster.
  • Pre-defined reports with advanced filtering
  • Analytical dashboard for performance monitoring
  • Easy integration with BI systems and tools used by leading automotive CRM providers
Digital Retail

Manage your customer's entire life cycle
in one smart platform

Get started with Oorjit to build better customer relationships.
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FAQ

Frequently Asked Questions

What is a dealership CRM?

A dealership CRM is purpose-built software that helps car dealerships manage leads, track customer interactions, automate workflows, and coordinate aftersales, all from one platform.

How is Oorjit different from other automotive CRM providers?

Oorjit combines automotive lead management software, service coordination, parts management, and analytics into a single dealer customer management system, purpose-built for UAE and GCC dealerships.

Can Oorjit handle both sales and after-sales?

Yes. Oorjit manages the full ownership lifecycle, from first inquiry and test drive through to service, parts, and support, within one unified CRM for car dealerships.

How does Oorjit prevent lead leakage?

Oorjit captures leads from all channels into one deduplicated pipeline. Automated routing assigns every lead instantly, while AI scoring ensures your team prioritises the highest-value opportunities.

Is Oorjit suitable for multi-location dealership groups?

Yes. Oorjit's dealership CRM platform scales across multiple branches with centralised reporting, shared customer records, and role-based permissions for group-level visibility.

Can lead routing rules be customized by brand, model interest, location, or salesperson availability?

Yes. Oorjit allows dealerships to customize lead routing rules based on criteria such as brand, vehicle model interest, showroom location, source of enquiry, customer type, salesperson availability, and team structure. This makes it easier for dealerships to assign each enquiry to the most relevant sales consultant. As an automotive lead management software, Oorjit helps reduce manual assignment delays and improves the chances of faster customer response.

What happens to a lead if the assigned agent is unavailable or doesn’t respond within a set timeframe?

If an assigned agent is unavailable or does not respond within the defined timeframe, the lead can be automatically escalated or reassigned based on dealership rules. Managers can configure response-time alerts, fallback assignment logic, and escalation workflows to make sure no lead is missed. This is especially useful for dealerships using a CRM for car dealerships, where enquiry speed, follow-up discipline, and accountability directly affect sales conversion.

Can Customer 360 pull in data from our existing DMS, website, and third-party tools, or only from Oorjit touchpoints?

Oorjit’s Customer 360 can be configured to bring together customer data from multiple sources, including the dealership website, digital showroom journeys, enquiry forms, Oorjit touchpoints, existing DMS systems, and selected third-party tools through integrations. This helps create a more complete customer profile instead of keeping customer information scattered across different systems. As a dealer customer management system, it gives sales teams better context before engaging with a customer.

Can communication history across WhatsApp, email, and web chat be viewed in a single thread per customer?

Yes. Oorjit can centralize customer communication history across channels such as WhatsApp, email, web chat, website enquiries, and showroom interactions into a single customer view. This helps sales teams understand previous conversations, pending questions, follow-up status, and customer preferences before responding. For dealerships, this creates a more consistent customer experience and reduces the risk of duplicate or disconnected communication.

Can automated follow-up sequences be personalized based on the vehicle a customer was interested in?

Yes. Automated follow-up sequences in Oorjit can be personalized based on the customer’s vehicle interest, enquiry source, model configuration, lead stage, showroom visit, or previous interaction. For example, a customer interested in a specific SUV model can receive relevant follow-ups about availability, test drive options, pricing updates, finance offers, or similar vehicles. This helps dealerships deliver more relevant communication while improving lead nurturing and sales efficiency.