Content Pro

Create Content
Experiences that
Drive Engagement

A dealership content management software that handles vehicle listings, campaigns, and digital experiences at scale.

Book demo

Trusted by leading dealerships and manufacturers

For customers
For Marketing
For Creators
For Business

For customers

Design Experiences That Connect,
Inform, and Engage

Personalize Content for Each Customer

Create content tailored to each customer's preferences and browsing behaviors. Personalized experiences keep buyers engaged longer and increase the likelihood of a conversion, which is where dealership content management software starts to show measurable impact on lead quality.

Offer Detailed Vehicle and Parts Info

Organize vehicle specs, trim details, parts information, and service content in one structured system with scheduled updates to keep everything current. Accurate, detailed product information is a core function of any vehicle inventory management software working alongside your DMS.

Enhance Reach with Visual Content

Capture buyer interest with high-quality visual media tied to specific vehicles and promotions. Visual merchandising is a key part of any automotive digital merchandising platform strategy and directly influences time-on-page and enquiry rates.

For Marketing

Launch Campaigns That Attract and Convert Your Customers

Improve Your Search Engine Rankings

Built-in SEO tools help you optimize vehicle listing pages, service content, and campaign landing pages so more of your organic traffic finds you first. For dealerships competing in local search, this is where an automotive content management system pays for itself.

Better Lead Capture with Custom Forms

Design forms for test drive requests, finance enquiries, service bookings, and trade-in valuations. Custom forms tied to specific pages and campaigns improve lead quality and make follow-up faster for your sales team.

Create Campaigns and Promotions

Build promotional landing pages and banners, then publish them directly to your website and connected platforms. As an automotive digital merchandising platform, Oorjit lets marketing teams execute campaigns without a content backlog.

For Creators

Create and Manage All Your Website Content in One Place

User-Friendly Interface

A clean, accessible interface means your content team spends time creating, not navigating. No technical background required to publish pages, update listings, or manage campaigns inside this automotive product content platform.

Manage Digital Assets with Ease

Store images, videos, brochures, and campaign assets in one central library with version history. Centralised asset management is the operational backbone of any working dealership content management software.

Pick from Templates and Layouts

Ready-made templates for vehicle pages, service content, and promotional banners let your team move faster without starting from scratch. Consistent templates also improve the structural quality of your content for both users and search engines.

For Business

Keep Your Digital Content Accurate, Controlled, and Always Current

Real-Time Updates from Your DMS

Vehicle data flows directly from your DMS into your website so pricing, availability, and specifications stay accurate without manual updates. This DMS integration is what separates proper vehicle inventory management software from a standalone content tool.

Assign Role-Based Access

Control exactly who can view, edit, approve, or publish content with granular role-based permissions. For multi-brand or multi-location dealership groups, this is a critical operational requirement in any automotive content management system.

Engage Users on Any Device

Responsive design ensures your vehicle listings, campaign pages, and service content render correctly across desktop, tablet, and mobile. A consistent experience across devices is a baseline requirement for any automotive digital merchandising platform operating at scale.

Create a Website That Captivates Your Customers

One platform for vehicle listings, campaigns, and customer personalization.

Book a Demo

Frequently Asked Questions

What is an automotive content management system?

An automotive content management system is a platform that allows dealerships to create, manage, and publish digital content, including vehicle listings, service pages, campaign banners, and customer-facing media. Unlike general CMS tools, an automotive CMS integrates with DMS data to keep vehicle information accurate in real time.

How is dealership content management software different from a regular CMS?

Dealership content management software is built around automotive retail workflows. It connects to your DMS for live inventory data, includes SEO tools tuned for vehicle and service pages, supports lead capture forms for test drives and enquiries, and manages the visual merchandising needed to sell vehicles online. A general CMS does none of this out of the box.

What is an automotive digital merchandising platform?

An automotive digital merchandising platform is a system that helps dealerships present vehicles and services online in a way that attracts buyers and drives engagement. This includes vehicle detail pages, promotional content, visual media, campaign landing pages, and personalized experiences based on customer behavior.

Can dealership content management software integrate with a DMS?

Yes. Platforms like Oorjit Content Pro pull vehicle data, pricing, and availability directly from your DMS so your website always reflects accurate inventory without manual updates. This integration is the key difference between static content tools and a true vehicle inventory management software.

What features should automotive product content platforms include?

A strong automotive product content platform should include DMS integration for live vehicle data, SEO tools for organic visibility, customizable lead capture forms, digital asset management, role-based access controls, responsive design for all devices, and campaign publishing tools. These features together cover the full content lifecycle for a dealership.

How does dealership content management software improve lead generation?

By enabling custom forms for test drives, finance enquiries, and service bookings tied to specific vehicle or campaign pages, dealership content management software captures leads in context. Combined with SEO tools that improve page visibility, this drives higher-quality inbound traffic and better form completion rates.

Does Oorjit Content Pro support multi-location dealership groups?

Yes. Role-based access controls allow group-level management of who can publish, edit, or approve content across locations. Combined with DMS integration and responsive templates, this makes Oorjit a practical automotive content management system for dealer groups managing multiple brands or sites.

What happens when a customer books through a channel that isn't connected to the DMS yet?

When a booking comes from a channel that is not yet connected to the DMS, the appointment can still be captured within the platform and flagged for advisor or operations team review. The team can then validate the customer details, service request, preferred slot, and vehicle information before manually syncing or updating the record in the DMS. This ensures the booking is not missed while the dealership continues expanding its connected workflows.

Can advisors raise a job card directly from the app, or does that still require a separate DMS action?

This depends on the level of DMS integration enabled for the dealership. Where the app is integrated with the DMS, advisors can initiate or support job card creation directly through the connected workflow. If the DMS integration is not yet active for that function, the advisor can capture the service details in the app and complete the final job card action inside the DMS. This helps dealerships move toward smoother dealership AI automation and more connected service operations without disrupting existing DMS processes.