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Self-Driving Cars Are Here: Is Your Dealership's Service Experience Still Manual?

July 14, 2025

Digital Retail

The era of automation is no longer a distant vision; it’s happening. Once confined to sci-fi films and research labs, self-driving vehicles are now navigating real roads, integrating with real ecosystems, and changing the DNA of modern mobility. Tesla’s Autopilot and Full Self-Driving systems are already setting benchmarks that others are racing to match.

Yet, while OEMs push the boundaries of what’s possible, automotive dealerships remain stuck in the past by outdated, disconnected service systems. These legacy processes, unchanged for decades, can’t support today’s intelligent vehicles or the digitally savvy customer. This is the gap we need to talk about.

What Is the Future of Automotive with Autonomous Cars?

We’re standing at the edge of a technological leap unlike anything the auto industry has seen before. While electrification changed what powers a car, autonomy is changing what it means to drive one. With machines making decisions once reserved for humans, the entire vehicle ecosystem is being redefined.

Autonomous Cars: The New Age of Automotive

Self-driving technology is no longer experimental; it’s operational. Tesla’s regular over-the-air updates to Autopilot and Full Self-Driving (FSD) capabilities show how modern vehicles are becoming responsive, context-aware machines. They can change lanes, interpret traffic lights, and navigate urban streets using a combination of cameras, sensors, and real-time data processing. Crucially, these improvements are being pushed live, meaning the vehicles keep getting smarter after purchase.

But Tesla isn’t alone. Waymo’s robotaxis are already ferrying passengers in Phoenix and San Francisco without a human driver at the wheel. General Motors’ Cruise division is scaling its autonomous fleet in major US cities. Apple, traditionally secretive, is reportedly deep in the development of its self-driving platform. In China, Baidu’s Apollo Go robotaxi service is live in multiple metro areas, while Pony.ai is testing autonomous logistics. The global race is well underway.

Autonomy isn’t just a feature; it’s a shift in how we define mobility. It’s blurring the lines between transportation, technology, and intelligent infrastructure. Vehicles are now part of a real-time ecosystem, exchanging data with roads, traffic systems, and cloud servers. This is changing how cars behave, how people interact with them, and what they expect from the companies that sell and support them.

What Can We Expect in the Next 5 Years?

Looking ahead, we’re entering a new phase of automation, one where autonomy becomes mainstream, not niche. Expect hands-off highway cruising as Level 3 and Level 4 features roll out more widely. Predictive route planning and AI-powered diagnostics will become the default rather than the premium. Real-time software patches, remote troubleshooting, and V2X (vehicle-to-everything) communication will transform how vehicles respond to their environment and how users engage with them.

The service experience will no longer revolve around physical repairs alone. It will include digital configuration, software updates, driver training, and technical walkthroughs. This means dealerships will need to shift from being mechanical support centers to intelligent mobility hubs. And to do that, they must start preparing now; upgrading internal systems, upskilling staff, and adopting technologies that match the sophistication of the vehicles they represent.

Why Are Dealership Service Systems Still Disconnected?

As vehicles become more autonomous, the dealership's role is shifting from transactional to advisory. It’s no longer enough to simply sell the car; dealerships must now act as guides, tech translators, and long-term support partners. And to do that well, they need systems that are just as intelligent and connected as the vehicles they represent.

The Irony of Disconnected Service in Dealerships

While vehicle technology has evolved rapidly, dealership workflows haven’t. Many still rely on decade-old CRMs, siloed service tools, and manual scheduling that takes forever to complete a task. This lag creates a disconnect; customers buying autonomous cars still face long waits, poor follow-ups, and inconsistent service experiences.

How Does This Gap Affect Customer Trust?

When service doesn’t reflect the vehicle’s intelligence, buyers lose trust. It feels disjointed, like buying a spaceship and getting a carrier pigeon for support. And how can a customer who is already new to a system such as self-driving cars trust the reliability of them when their dealership's service system is still disjointed and stuck in the past? Their fear is well-founded. And that is a cue. For dealerships to change the way their operations function.

Why Are Connected Dealership Systems More Critical Than Ever?

The ripple effect of poor service extends far beyond a single bad customer experience. In an era where people are well-connected and buyers are more informed than ever, even small service failures can escalate into major brand setbacks. For both OEMs and dealerships, disconnected aftersales support has become a growing liability in an otherwise forward-looking industry.

Why Better Service Systems Are No Longer Optional

Autonomous cars require not just smarter roads but smarter service ecosystems. Customers need real-time answers about features, updates, and safety. Dealerships need integrated platforms to ensure every department, from sales to service, has access to consistent data.

As buyers demand clarity on software updates, safety features, and diagnostics, dealerships need tools that give every team, from advisors to technicians, a shared, real-time view of the customer journey. This is not just a tech addition. It’s a transition, one that will lead your dealership to the top.

What Happens When Dealerships Stay Disconnected?

Without integrated digital systems, dealership teams work in isolation. Salespeople might not know what service is promised. The service department might miss important customer history. Follow-ups fall through the cracks because there’s no shared view of appointments, updates, or ongoing concerns. When departments aren’t connected, customer experience becomes fragmented, and that’s where trust begins to erode.

In today’s market, customer expectations are higher than ever. People expect fast answers, personalized support, and seamless transitions between departments. So when a dealership still uses disconnected tools like separate CRMs, spreadsheets, or outdated service logs, it slows everything down.

In an age where one bad experience can lead a customer to switch brands entirely, disconnected systems don’t just slow down operations; they threaten a dealership’s long-term survival.

How Does Poor Service Impact Both Dealerships and OEMs?

Even as OEMs race toward innovation, the customer journey is still defined by the quality of dealership interactions. When post-sale service breaks down, it doesn’t just impact the individual dealership; it reflects poorly on the vehicle and the brand behind it. In a market where customer expectations are high, the cost of poor service is felt across the entire value chain.

Poor service doesn't just frustrate customers, it harms OEM brands and dealer profitability. When customers don’t get clear support post-purchase, they blame both the vehicle and the brand behind it.

Where Manual Teams Fall Short, Oorjit Delivers

Oorjit is a modern, AI-powered platform built to meet the demands of today’s connected automotive landscape. It unifies sales, CRM, service, and customer engagement into a single intelligent system, eliminating silos and reducing manual work.

With real-time visibility across departments, dealerships can respond faster, track every interaction, and deliver personalized support from the first inquiry to post-sale service. Whether it’s checking service history, sending timely follow-ups, or coordinating technician availability, Oorjit ensures that every step is seamless. More than just a tool, Oorjit helps dealerships operate with precision, speed, and alignment, meeting the expectations of buyers navigating the future of mobility.

Staying Relevant in the Autonomous Age

Autonomous cars are rewriting the rules of the road and the rules of customer engagement. As vehicles evolve into intelligent machines, dealerships must evolve into intelligent service ecosystems. It’s not just about faster tools, it’s about connected thinking. Dealerships that adapt will not only keep up, they’ll lead. Those that don’t will lose relevance in an industry that’s accelerating toward the future.