Even more and more companies are now starting to understand that digital transformation is necessary for their business and changing their workflow from end to end. What exactly does digital transformation mean? It means that you have an entire flow of work (for example, a purchase) where each action you take digitally contributes to the completion and success of the next action — all the way through until the customer not only receives their product or service, but your organisation has fulfilled all the steps necessary to complete that function and capture as much information as possible from the process so that the technology can prepare your business for more orders and the next step needed to ensure optimal success. In other words, all processes within a company are optimised for digitalisation.
How far should you digitalise?
At Oorjit, we work with your company to analyse and understand the very beginning of the supply chain or service delivery right through to the complete fulfilment of the product or service, re-order or reporting phase and reactivation of new customers or repeat business. The key is having an e-commerce platform like oOrjit that can connect customers with suppliers, sellers and your business processes and that can empower you to digitalise some or all workflows, all in one place while maintaining other business platforms like CRM and ERP that you may have. Let's take a look at the areas and benefits your company can enjoy the further you digitalise each of your workflows.
Automated Supplier, Seller and Customer Onboarding
Automated onboarding across your customer types can be a game changer for your business. When it comes to customer onboarding, there are many different things you can do. You can use email marketing automation or even integrate a CRM system into your website. These are all great solutions, but what if you want to create something truly unique? This is where you need to think outside the box and figure out how else you can make your customer experience better than ever before! The best way to do this is by creating a personalised onboarding experience for each and every one of your customers. This will help build trust with them and make it feel like they are interacting with a real human rather than just another company trying to sell them something.
It's not just customer onboarding companies need to think about. What about suppliers and digitalising the supply chain as well? One of the biggest challenges that retailers face right now is how to digitalise their supply chain. This is because so many different products are being sold by so many different brands, all of which need to be managed and organised in some way. The problem is that this can take a lot of time and effort, especially when you consider all of the different departments involved in getting each product ready for sale.
What many retailers don’t realise is that this process could be much easier if they had access to the right market software. For example, if you have a customer onboarding capability built into your software application that helps businesses manage their customers and suppliers in their multi-tenant platform, then why not use it to help organise your supply chain too? This way, you can get everything organised in one place rather than having multiple systems running at once which only makes things more confusing. Integrating your CRM with your supply chain management system will help you cut down on costs and increase efficiency. This can be especially beneficial for retailers who are trying to manage their inventory levels as effectively as possible.
Improved cross-selling and upselling
One of the advantages of having a multi-tenant platform that integrates a CRM integrated with your supply chain management system is that it makes it easier for businesses to cross-sell and upsell their products. This can be especially beneficial if you are trying to sell more than one product or service in your business. For example, if you have a customer who orders a certain product or service from you but also wants access to complimentary products or services, then a smart e-commerce platform that leverages the power of integrating your CRM and supply chain data can help make this happen.
Reduced operational costs
The ability to automate certain supply chain processes can reduce the need for human labour, which can result in lower operational costs. This is particularly true when you are using a more advanced software solution that features machine learning and artificial intelligence capabilities. For example, a market software solution that is designed to help you manage your inventory will not only automatically reorder products when they run low but also send a notification to the appropriate team member so that they can manually approve the order before it goes through. This reduces the amount of time needed for human labour and minimises the potential for human error. The same is true for many other types of business operations. For example, if you are using a software solution to manage your customer relationships, it will automatically schedule appointments and send emails to your clients. This reduces the amount of time that would have been spent on manual data entry and allows you to focus on more important tasks that can help improve your business.
Another benefit of using a software solution is that it can help you increase the speed and accuracy of your operations, which can improve your bottom line. For example, if you are running a business that sells products online, then there are certain processes that must be completed before an order can be sent to the warehouse for fulfilment. These include collecting all of the customer’s information and submitting it through the proper channels so that it can be processed correctly by your company. If you are using a software solution, then this process can be automated. This means that the order information is automatically collected and sent to the warehouse for fulfilment. The same thing applies when returning products back to customers. If there is an issue with a customer’s order or if they need to return something, then it can also be handled through your software program instead of relying on manual processes like phone calls or emails.
Personalised customer experience
One of the biggest benefits of using a software solution for your back office is that it can help you create a more personalised customer experience. Instead of having to rely on manual processes, you will be able to automatically send customers relevant information and offers based on their previous orders and purchases. This is especially true for service-based industries where knowledge about a customer's previous order history or preferences should be at the heart of the service experience for the customer. This is even more important in B2B e-commerce environments where the customer journey can be longer and more complex. You may use a software solution to help you manage your sales pipeline, for example, which will allow you to understand what stage each prospect or customer is at with their purchase decision. You can then use this information to tailor your service experience, sending relevant information and offers that will help move the customer along in their journey. If the prospect is at a certain stage of the buying cycle, for example, you might send them an email which highlights different options for how they could purchase your product or service. This is a great way for you to keep the customer engaged and show them that you’re thinking about their needs. You can also use this information to create a more personalised experience when they reach out to you with questions or problems with their purchase decision. For example, if a customer has been trying out your product or service but isn’t sure whether it will meet all of their needs, they may reach out to see if there are any upgrades available which could help them.
More accurate information
One of the biggest benefits of digitalising your end-to-end workflows is the ability to get a more accurate picture of what’s happening in your business. With a single system, you can see all of the relevant information at once without needing to go through multiple applications or reports. You will also be able to access real-time data that can help you make decisions faster than before.
Your bottom line: Increase sales AND profitability
One of the most common benefits of end-to-end digitalisation is not only an increase in sales but also profitability. When you have access to all relevant information at once, you can make better decisions about which products to sell and how much to stock. This means that customers will be able to find what they want when they need it without having to wait for restocking or backorders. With less wasted inventory, you can also increase profit margins by selling more while spending less on servicing the customer. This not only leads to increased sales but more importantly, increased profitability too.
The key takeaway here is- the further you digitally transform your business, the better your business will perform. However, can you buy an off-the-shelf e-commerce platform to achieve this? The answer is no. However, working with oOrjit you can enjoy the benefit of accessing an online marketplace that has already been built but awaits the customisations your business needs to make it a tailor-made solution perfect for your company. In short, start with Oorjit’s platform, expertise and proven capability and customise the specific elements you need to work for you. For a free, confidential and no-obligation discussion, get in touch with oOrjit today.