Importance of eCommerce Platforms in Post-Covid Commerce

03/30/2021 10:09 PM

Humankind is proving its resilience by adapting to the massive changes brought about by the pandemic that is Covid-19, and in most parts of the world, business is back to normal and people are going about their daily routine. But it is not without any changes. In fact, there are countless changes, small and big, that are now the norm, such as reaching for your mask before your phone while stepping outside your home. The world of commerce has undergone a massive transformation too, and from the looks of things, this change is here to stay: commercial businesses are steadily shifting from offline to online and joining the gradual but evident digital revolution that was ongoing even in the pre-pandemic days

Electronic commerce, or e-commerce for short, refers to the process of buying and selling goods over online channels using the internet, and it looks like it is a term that is here to stay even after the frenzy of the pandemic is over. Consumers quickly migrated to online shopping as the first wave of Covid-19 hit, and back then, safety was the main concern.

With B2B (Business-to-Business) ecommerce platforms offering a variety of no-touch services such as door-to-door delivery, it came as no surprise that people opted for the safer method of shopping from the safety of their homes. Even those who had previously regarded online shopping with suspicion, mostly on account of little or no knowledge about how the system works, were forced to take their custom to online shopping portals such as B2B ecommerce platforms and wholesale platforms to meet essential needs

What’s interesting is that even the skeptics converted to online shopping enthusiasts after they got accustomed to the convenience and user experiences that online storefronts had to offer. B2B ecommerce platforms helped negate the disadvantages of conventional shopping - no more driving in heavy traffic to commercial stores, no more browsing crowded aisles looking for a particular product and with no helpful store staff in sight, no more standing in long queues to bill purchases, no more wasting money on petrol for the back and forth trips. And businesses that utilized B2B ecommerce software to launch their products and services on the world wide web did it in style, with beautiful online storefronts that were not only functional but also visual treats. As the competition increased, so did the value of the offerings and the customers’ user experience became topmost priority.

And it looks like there is no turning back for B2B ecommerce platforms as the convenience and ever improving user experiences offered by online storefronts seems to have patrons hooked to the delight of shopping from the comfort of their couches in their pyjamas while being spoilt for choice with features like detailed product catalogues, subscription commerce, BOPIS (Buy Online and Pick up In Store), easy online transactions and more for the FMCG industry, online real estate portals that allows you to buy homes without even stepping out to hunt for feasible properties, and even digital car showrooms that enables you to purchase your dream car with just a smart device and a stable internet connection.

Some of the top B2B ecommerce platforms like oOrjit have not only equipped their customers with the power to undergo digital transformations, but have also developed extensive features and capabilities that makes for delightful user experiences