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How to Quickly Start an Online Store in 2021?

05/10/2021 9:52 PM
The world has made a transition from offline to online, and commerce is no longer spoken about - the new buzzword in town is e-commerce, and based on how quickly it is becoming popular, e-commerce is here to stay. Now, unless you’re a business that’s already managed to establish an online presence, you need to step up your game and join the digital revolution. 

E-commerce is no longer a luxury for businesses, it is a very real necessity if you wish to improve your conversion and retention rates. Why would people step outside to shop at conventional brick and mortar stores, when they can order the same purchases from the comfort of their homes? What is more, you can even save the petrol, ,and effort it takes to make a shopping run to your nearest retail store. Online stores also have features such as easy online transactions, which make your life easier as you don’t have to fumble around for small change anymore. 

If you are wondering how to start an online store front, it’s simple. All you need to do is follow the steps outlined below. 

First, understand your business and figure out what value it brings to your marketplace. What are the products and services that you wish to offer to your target audience? Are you selling groceries, cars, or houses? Whatever your business is, the related features you will need as you transition online will vary, which is why you need to understand your business needs before you set up an online store. 

Next, figure out the type of last-mile you need for your business. Will you be dropshipping or holding your own products? Are you planning an innovative way to handle the logistics? Will you have buy online and pick up in store (BOPUS) capabilities for your online store?
 
Now, you will already have a name for your business, and you need to make sure it has a place in the world wide web. Purchase a domain name for your business that is unique and easy to find. 

If you have multiple products to sell, streamline the products that you want to sell online and figure out the features and capabilities your online store would need. For example, if you are trying to sell cars, provisions to book online test drives will definitely be something you will need to look into, but you can safely avoid looking into subscription commerce. 

Now, it is important to build a website when you are creating your online store. Your website is your calling card. It needs to reflect your brand identity and also provide seamless user journeys for your customers. You can get the help of reputed solutions providers such as oOrjit to help you set up a clutter-free website that is easy to navigate and gives your end users delightful shopping experiences. After all, it is the customer experience that will ultimately affect your retention rates, so you need to make sure that you curate the best one for your business.