Fastest Growing Omnichannel Retail Trends of 2021

06/02/2021 8:22 AM

e-Commerce is at an all time high right now, thanks to the restrictions put in place by the 2019 pandemic which forced consumers to stay at home and shop safely. And although patrons were initially reluctant to fully embrace the new digital way of shopping, it soon caught on and spread like wildfire from industry to industry. Now, you can purchase anything online, from groceries and clothes to cars and houses. If you’re looking to jump on board the digital express and start an e-commerce business, it is imperative that you know the latest and fastest growing omnichannel retail trends of 2021. 

As the years have gone by, retailers have proven themselves to their customers time and again by streamlining their business and offerings to meet consumer demands. Let us take a look at the strategies implemented by retailers today to stay at the top of their game in the midst of a pandemic. 

Going mobile is definitely one of the best things you can do for your business. Consumers are always on the lookout for convenience and will hitch their wagon to whichever brand helps them with the simplest and most effective shopping experience. Being able to shop from home is definitely a perk, but being able to shop from anywhere in the world without being tethered to a desktop is the dream. The more you enable your customers to shop anytime, anywhere, and through the channel of their choice, the more you are equipping them to build brand loyalty towards you. 

Payment is without doubt one of the most arduous ways of shopping, be it offline or online. While you won’t have to chase spare coins in your bag while doing an online transaction, the more people get used to it, the more faults they will find. It is not pleasant to wait long loading times or have to use complicated verification processes while paying for a purchase. The smoother and more efficient you can make your transactions, the more interested your customers will be. 

Artificial Intelligence is growing as we speak and is being integrated into the daily business operations of multiple businesses. In retail, AI can be programmed to give out product recommendations based on analysis of consumer transactional history and shopping patterns. Chatbots also play an important role in securing consumer interest as they engage directly with the customers and can handle huge loads at one time.

Augmented Reality is yet another way to improve the shopping experience for your consumers. It can be utilized to create features that will let customers get a glimpse of how a product or accessory offering would look on them before making a purchase decision. For example, consider customers buying gold online. They would not make impulsive purchases in such a case as they would be making a huge investment and it would enhance their shopping experience if they got a glimpse of how the product would look on them. 

And finally, personalization, a trend that has been around for a long time. The more you personalise the offerings you make to your customers, the more happy and satisfied they will be.