E-commerce Email Marketing Tips You Must Know!

02/18/2020 7:11 PM

When it comes to online marketing, specifically email marketing campaigns, as with most things in life, it is not the quantity that matters, but the quality and consistency of marketing done. And as customers are, without doubt, the driving force behind online businesses, online retailers are always on the look-out for novel ways to improve their overall customer experience. Your conversion rates may not see much improvement if you simply hit your weekly quota of emails sent out. However, conversion and retention rates, as well as customer engagement might go through the roof if you remember the following important yet much ignored tips before launching your next email campaign.

A/B Testing:

rial and error is the age-old method that has brought the human race to the point where it is today, in every conceivable field. The same method can be effectively applied if you are wondering how to increase sales through email marketing. Test the waters by sending out a few sample mails and analyse their reception and the feedback from customers. This gives you a unique opportunity to understand the customer requirement in detail and tweak your email marketing campaigns to optimize your results the next time around. Bear in mind that this is an iteration process and you cannot expect results from the very first trial batch.

Personalize Your Interactions:

Customers like it when you view them as more than a binary code in a database of tens of thousands. It will likely increase their satisfaction levels if you were to personalize your email marketing campaigns to each customer’s taste. Customer shopping records, browsing history, and favourites can all give solid clues about the types of content they expect from your end. This way, you can reach a large number of receptive people as opposed to a large number of people where the head count of those who are interested in what you have to offer is low.

Rig triggers:

Setting up triggers which activate predetermined mails is an effective way of email marketing in E-commerce . In addition to the basic triggers that are a part and parcel of E-commerce platforms, you can improvise and get creative with your triggers to generate a better conversion rate. Targeted emails with relevant content of good quality is the way to go. Triggers can also be used to target customers who have been inactive for long durations. It is likely that they have forgotten about your platform or products they were interested in, what with life being busy, and a helpful and friendly nudge laced with irresistible offers will not only remind them you’re around, but might also prompt them to load up their carts!

Digital Marketing:

Digital marketing is quickly emerging as one of the most effective methods of marketing in today’s technology driven world. Digital marketing includes managing the online profiles, content management, as well as the brand image of a company or business and getting across the right message to the required audience through well thought out and targeted online campaigns.

In conclusion, it is important to understand your customer’s needs, and the end results they are hoping for from your side. E-Commerce email marketing has more to do with gauging and respecting the expectations of your consumers rather than just sending content rich emails on a scheduled basis.