7 Must-have Features for B2B E-commerce Platforms

10/28/2020 10:00 AM

E-commerce is taking over the commercial world, one steady step at a time. In fact, thanks to the movement restrictions put in place because of the Covid-19 pandemic, e-commerce is now moving in leaps and bounds. Any business looking to stay relevant in the marketplace is switching to a multi-channel approach, with e-commerce at its forefront. With competition that is cutthroat and consumers becoming more demanding, you need to improve the offerings on your B2B e-commerce platform to make sure you’re one step ahead of the competition.

Here are some of the must have features for a B2B e-commerce platform to ensure customer satisfaction as well as smooth running of internal business operations:

  • Easy Onboarding:

    This is the first impression your customers will get about your business and the goods and services you can offer them. A messy or lengthy onboarding process can act as a deterrent to potential customers. On the other hand, a simple and smooth onboarding process will ensure that customers are more likely to actually get to the shopping part instead of giving up halfway and looking for other sites.

  • Differential Pricing:

    It is important to be transparent about differential pricing to build trust in your establishment. And offering differential pricing is a great way to attract certain groups of customers.

  • Mobile Commerce:

    If e-commerce is the future of commerce, mobile commerce is the future of e-commerce. With the right B2B e-commerce software with mobile commerce capabilities, your customers can avail your services and product anytime, on the go. Almost everyone has a smart device like a smartphone or a tablet these days, so your audience pool will also increase.

  • AI Based Product Recommendations:

    AI integrations is a handy tool to have to market your products. Based on customer purchase history and shopping trends, you can give them targeted recommendations that they will find useful instead of spamming them with useless suggestions.

  • Complete Customization:

    Customisation is important to customers, especially since they are shelling out hard-earned money to utilize the products you offer. Find a B2B e-commerce solutions provider that helps you let your customers customize their purchases to their unique tastes to ensure they get exactly what they want. This improves the overall user satisfaction and keeps them coming back for more.

  • Offline-Online Inventory Sync:

    As a business, you would understand the challenges that come with inventory management and syncing online and offline inventory. Invest in a B2B e-commerce software with provisions to update inventory in real time to ensure a smooth flow of your business operations.

  • Innovation in User Experience:

    Never stop innovating your B2B e-commerce platform to accommodate customer preferences and demands. The more effort you put into tailoring your B2B e-commerce solutions to the wishes of your audience, the more likely you are to be able to augment your clientele base and have increased retention rates. Always try to think outside the box and come up with new ideas to improve the user experience you provide.